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The playbook Moonrank's SEO Agent uses to optimize an online store — category and product structure, faceted navigation rules, product schema, and duplicate-content control.
Download the methodology, see how the agent maps a store's URL space, or run it live inside the SEO Agent.
The Ecommerce SEO skill is how Moonrank's SEO Agent handles what makes stores different: an URL space that multiplies with every filter and variant. It decides which pages deserve to exist in the index, strengthens the category and product pages that do, and writes the rules that keep the rest out.
It's written as a SKILL.md, a plain-language instruction format that people and AI agents can both follow. Read it to audit your own store, hand it to your platform team as a spec, or let the SEO Agent run it end to end.
Downloading the playbook is free with a Moonrank account. Re-applying the rules as the catalogue changes — new facets, new products, stockouts — is what the SEO Agent does continuously.
“We have 400 products but almost all our organic traffic is people searching our brand name. Why?”
Your 24 category pages have no intro copy and titles like "Shop – Page 1", so none of them rank for their category query. Meanwhile faceted URLs have put 31,000 pages in the index — 78 times your real catalogue — diluting everything. Noindex the facet patterns, write 24 category intros with titles targeting the actual queries, and add Product schema: the categories alone are a 9,000-search-per-month opportunity you currently capture none of.
Plus sales data per category if you want the plan ordered by revenue, not just search volume.
Real pages counted against generated ones — facets, sorts, variants, pagination, and search results.
Per URL pattern: index, canonical, or noindex — driven by whether search demand actually exists.
Category copy and titles, unique product descriptions, consolidated variants, and validated schema.
The real catalogue counted against every URL the platform generates around it.
Per-pattern decisions — index, canonical, or noindex — based on real search demand.
Unique intro copy, crawlable grids, and titles targeting the category query.
Unique descriptions over manufacturer boilerplate, and variants consolidated per canonical.
Price, availability, and review markup, validated against what rich results actually show.
Categories, subcategories, and bestsellers linked so equity flows to money pages.