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The playbook Moonrank's LinkedIn Agent uses for comment-to-get posts: a hook that kills the expensive old way, a giveaway worth commenting for, and a DM that qualifies every reply.
Download the playbook, see how the agent builds the hook, or run it inside the LinkedIn Agent.
The LinkedIn Lead Magnet skill writes the post that trades something useful for a comment. It leads with the costly way of doing things, lists exactly what's inside the giveaway, and filters the audience so the comments come from people who might buy.
It's written as a SKILL.md, a plain-language instruction format that people and AI agents can both follow. Use it for your next giveaway, hand it to a ghostwriter, or let the LinkedIn Agent draft it.
Downloading the playbook is free with a Moonrank account. Drafting the post and the follow-up DM is what the LinkedIn Agent does for you.
“I shared a free template and got 200 comments. Nobody bought anything. Why?”
The hook promised the template to everyone, so it pulled in freebie hunters. The rewrite leads with the $2,000 agency deliverable it replaces, adds a fit line for founders of 1-50 person companies, and ends the DM with one qualifying question so you know who to follow up with.
The template, pack, or audit you want to give away, and who it's for.
The LinkedIn Agent finds the slow or expensive old way your asset replaces.
Hook, deliverables, friction killer, pain, fit line, and one comment keyword.
The message every commenter gets, ending on one qualifying question.
Kills the old way in the first line, with a price when there is one.
What's inside, one concrete line per item.
One line that removes the fear of setup or effort.
A fit line that keeps comments closer to buyers.
One keyword per post, so every DM is attributable.
A follow-up that starts a conversation, not just a delivery.