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The playbook Moonrank's SEO Agent uses to build SEO reports that connect shipped work to outcomes — the right metrics, honest attribution, and decisions at the end instead of dashboards.
Download the methodology, see how the agent builds the one-page report, or run it live inside the SEO Agent.
The SEO Reporting skill is how Moonrank's SEO Agent turns a month of data into one page leadership actually reads: a spine of 3–5 goal metrics, movements attributed to shipped work only where the evidence holds, losses named next to wins, and a keep/stop/start decision at the end.
It's written as a SKILL.md, a plain-language instruction format that people and AI agents can both follow. Read it to rebuild your own reporting, hand it to an agency as the standard you expect, or let the SEO Agent assemble the report each period.
Downloading the playbook is free with a Moonrank account. Pulling the data, matching it against the work log, and delivering the report every period is what the SEO Agent does for you.
“Our monthly SEO report is 14 slides of charts and my CEO stopped reading it. What should it say instead?”
One page. Headline: organic demo requests up 22% YoY — 31 of the 47 extra requests trace to the 6 comparison pages shipped in March, which went from zero to an average position of 7. Losses: the docs section is down 18%, cause is a SERP shift to video, response is planned. Two metrics from the old deck haven't driven a decision in three months — dropped. Decisions: keep comparison pages, stop the glossary, start the video test.
Search Console, analytics, and the list of SEO work shipped this period.
3–5 goal-tied metrics, each with its year-over-year trend and its target.
Shipped work tied to measured outcomes where timing and page data hold — the rest labelled honestly.
A one-page report closing with keep, stop, and start for next period.
3–5 goal-tied metrics; rankings support the story instead of being it.
Year over year for trend, with seasonality named before it distorts the read.
Movements tied to shipped changes only where evidence supports the claim.
What declined, why, and the response — not a wins-only highlight reel.
Algorithm updates, SERP shifts, and competitor moves the numbers can't explain alone.
Every report ends in decisions for next period, each in one sentence.