Loading...
The playbook Moonrank's Writer Agent uses to draw specific, credible quotes out of customers and edit them into proof — without putting a single word in anyone's mouth.
Download the methodology, see how the agent runs the elicitation, or run it live inside the Writer Agent.
The Testimonial skill is how Moonrank's Writer Agent turns customer goodwill into usable proof: asking the questions that produce stories instead of adjectives, capturing the words verbatim, and editing by cutting only — so every published quote is specific, attributed, and genuinely the customer's.
It's written as a SKILL.md, a plain-language instruction format that people and AI agents can both follow. Read it to run your own testimonial interviews, or let the Writer Agent mine your calls and surveys for quotes worth publishing.
Downloading the playbook is free with a Moonrank account. Capturing quotes from real customer conversations and keeping every page backed by proof is what the Writer Agent does.
“Our testimonials all say some version of 'great tool, great support'. How do we get quotes that actually sell?”
Generic quotes come from generic questions. The skill replaces "would you recommend us?" with "what was the week before you switched like?" — on your last 6 customer calls, that question style surfaced 9 usable quotes, including one with a number in it: "reporting went from 4 hours every Friday to 20 minutes." Trimmed, attributed with name and role, approved in writing, and placed next to the pricing objection it answers.
A customer call, a survey, or the raw praise already sitting in your inbox.
The Writer Agent asks about the before-state and chases every vague claim down to a task and a number.
Verbatim capture, trimmed for length — nothing added, so the words stay the customer's.
Name, role, company, and photo attached; each quote assigned to the page and objection it supports.
Before-state prompts that produce stories, not adjectives.
Every "it saved us time" followed until it names a task and a number.
Recorded or transcribed — reconstructed quotes drift and get caught.
Trim for length, fix grammar on request, add nothing. Ever.
Name, role, company, photo — each element you drop halves the credibility.
The customer signs off on the exact text that will be published.