Loading...
The playbook Moonrank's GEO Agent uses to plan content the way a retrieval system reads it — full topic coverage, not a funnel.
Download the methodology, see the three-intent map, or run it live inside the GEO Agent.
The AEO Clusters skill is how Moonrank's GEO Agent plans a topic for answer engines. It replaces TOFU/MOFU/BOFU — a description of a sales funnel — with the three intents a retrieval system actually distinguishes: Know-Simple for extractable facts, Know for explanations it synthesises, and Do for the tasks a reader or an autonomous agent wants to complete.
The output is at least fifteen satellite pages, each with exactly one target query, a page format, a schema type and a place in the linking map. The distribution matters as much as the list: a cluster that is all Know pages gets cited for explanations and never for anything a buyer does.
It's written as a SKILL.md, a plain-language instruction format that people and AI agents can both follow. Read it to plan your own cluster, hand it to a content lead as a brief, or let the GEO Agent build it for your pillar keyword.
“We have one big guide on our main topic and it ranks fine. Why aren't we cited in AI answers?”
Because one page answers one question, and an answer engine assembles from several. Your guide covers the Know intent well and nothing else — no extractable definitions for the Know-Simple queries, no tool for the Do queries. The cluster adds 11 short definitional pages that are quotable in under 50 words, and one calculator, which is the only page in the plan a buyer would act on.
The topic to own, the sector, and whether a real tool can be built.
Every question in the topic, sorted into Know-Simple, Know and Do.
At least 15 satellite pages, one target query each, with format and schema assigned.
Satellites to pillar, Know to Do, and a roadmap that puts effort where it pays.
Know-Simple, Know and Do — what a retrieval system distinguishes, not a sales funnel.
A full cluster with a balanced distribution across the three intents.
Mutually exclusive, collectively exhaustive — cannibalization prevented at the plan stage.
The page type and the structured data that suits its intent.
Satellites to pillar, and Know pages into Do pages along the reader's real path.
Ordered by demand, competition, conversion and honest production effort.