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The playbook Moonrank's Writer Agent uses to plan content over time — themes, formats, keywords, and channels mapped to a cadence the team can actually hold.
Download the methodology, see how the agent sequences a quarter, or run it live inside the Writer Agent.
The Content Calendar skill is how Moonrank's Writer Agent turns a pile of topics into a dated, owned, reasoned schedule: a realistic cadence, monthly themes drawn from the topical map, and a fixed mix of new pieces, refreshes, and channel posts.
It's written as a SKILL.md, a plain-language instruction format that people and AI agents can both follow. Read it to build your own quarter, hand it to whoever runs your editorial meeting, or let the Writer Agent maintain the calendar against your live data.
Downloading the playbook is free with a Moonrank account. Filling the calendar from your query data, rescheduling around what ships, and working through it daily is what the Writer Agent does.
“We published 14 posts in March and zero since. How do we plan something we'll actually stick to?”
Your team shipped 22 pieces over the last two quarters — that's 3.5 a month sustained, not the 14 you sprint to. The calendar commits to 4 slots a month: two new pieces from the topical map's current theme, one refresh from the decay queue, one repurposed piece for LinkedIn. Every slot carries a target query and the metric it should move. Your Q4 seasonal piece is scheduled for August 20, because it needs 10 weeks to rank — not for October, when it would publish on time and rank too late.
What needs covering, and what the team actually shipped last quarter — not the aspiration.
A sustainable weekly rhythm, with each month themed from the topical map so pieces compound.
New, refresh, or repurpose per slot — each with a target query, owner, and the metric it should move.
Seasonal and launch pieces placed to rank on time, then monthly reviews that never touch the cadence.
Committed publishing volume derived from what actually shipped, not from ambition.
Each month tied to a topical-map cluster so coverage compounds instead of scattering.
The ratio of new pieces, refreshes, and channel posts per week — held, not improvised.
Every entry carries a target query, an audience, and the metric it should move.
Seasonal pieces dated backward from when they must rank, not when they must publish.
Drop what data killed, promote what works, keep the cadence untouched.