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The playbook Moonrank's Writer Agent uses to update existing content and reclaim rankings — diagnose the decay, decide what changes, ship the update.
Download the methodology, see how the agent diagnoses a sliding page, or run it live inside the Writer Agent.
The Content Refresh skill is how Moonrank's Writer Agent repairs decaying pages: confirm the decline is real, diagnose whether it's staleness, an intent shift, stronger competitors, or self-cannibalization — then apply the fix that matches, keeping every passage that still earns impressions.
It's written as a SKILL.md, a plain-language instruction format that people and AI agents can both follow. Read it to run your own refresh sprints, hand it to whoever owns organic maintenance, or let the Writer Agent find the decaying pages and ship the updates.
Downloading the playbook is free with a Moonrank account. Watching your pages for decay and refreshing them before the traffic is gone is what the Writer Agent does continuously.
“Our best guide went from position 3 to position 9 in six months. Do we rewrite it?”
Not a rewrite. The diagnosis: the SERP shifted from long guides to comparison tables, and two of your seven H2s carry 80% of the page's remaining impressions. The refresh keeps those two sections untouched, replaces three stale sections with a comparison table answering the new intent, updates 11 screenshots from two product versions ago, and rewrites the title and answer paragraph. Check-in is set for five weeks out — historically that page moves within four.
The URL, plus its query and position history over the last 6–12 months.
Staleness, intent shift, stronger competitors, or your own newer page cannibalizing it.
What gets kept because it earns impressions, and what gets rewritten, added, or removed — with reasons.
Surfaces refreshed, reindexing requested, and a check-in date logged 4–6 weeks out.
Clicks and position versus the page's peak, with seasonal dips separated from real decline.
Staleness, intent shift, outcompeted, or cannibalized — each with its own fix.
The headings and passages preserved because they still earn impressions.
Sections rewritten, added, or removed — each with the reason attached.
Title, meta description, direct-answer paragraph, dates, and internal links.
An honest modified date, a reindex request, and a check-in 4–6 weeks out.