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The playbook Moonrank's SEO Agent uses to read competitors' rankings, subtract yours, and turn the difference into a content plan ordered by commercial fit — not a 4,000-row keyword dump.
Download the methodology, see how the agent qualifies and ranks the gaps, or run it live inside the SEO Agent.
The Content Gap skill is how Moonrank's SEO Agent plans content from evidence: pulling every keyword your real search competitors rank for, removing what you already hold, and clustering what remains into pages worth creating — with the vanity traffic cut out.
It's written as a SKILL.md, a plain-language instruction format that people and AI agents can both follow. Read it to run your own gap analysis, hand it to an agency as a brief, or let the SEO Agent pull the data and return the plan.
Downloading the playbook is free with a Moonrank account. Re-running it as competitors publish, and feeding the plan straight into your content calendar, is what the SEO Agent does for you.
“Our main competitor gets three times our organic traffic. What are they ranking for that we aren't?”
They rank top 20 for 1,860 keywords you don't touch. After cutting careers pages and queries with no buying intent, that's 340 keywords in 22 topic clusters. Six clusters are weak coverage — you have a page, it ranks 25–40 — and those come first. The top true gap is a comparison cluster worth about 5,400 searches a month that three of your four competitors already rank for.
Your domain plus two to four sites that actually rank for your queries — not just brands you watch.
Every top-20 keyword per competitor, with volume and position, subtracted against yours.
Keywords become topic clusters, and anything the business can't convert gets cut.
Pages to create or fix, ordered by volume, commercial fit, and competitor validation.
Every query each competitor ranks top 20 for, with volume and position.
Missing pages separated from pages that exist but rank 20+ — different fixes.
Keywords grouped into the page that would win them, not a flat list.
Clusters with no path to revenue cut before they reach the plan.
Demand confirmed by two or more competitors ranking, not one outlier.
A priority order with the reason for each ranking written in one sentence.