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The playbook Moonrank's Writer Agent uses to write copy that converts — customer language mined from real sources, claims paired with proof, and every sentence earning its place.
Download the methodology, see how the agent pairs claims with proof, or run it live inside the Writer Agent.
The Copywriting skill is how Moonrank's Writer Agent turns an offer into copy that sells: mining the customer's exact language, ranking their pains, translating features into outcomes, and refusing to publish a claim without proof beside it.
It's written as a SKILL.md, a plain-language instruction format that people and AI agents can both follow. Read it to rewrite your own pages, use it as a review checklist for anything your team ships, or let the Writer Agent draft against it directly.
Downloading the playbook is free with a Moonrank account. Applying it to every page, email, and description you publish is what the Writer Agent does continuously.
“Our product page explains everything we do and converts at under 1%. What's wrong with it?”
The page makes 14 claims and proves 2 of them. It says "seamless" three times — a word that appears in zero of your 87 reviews, while "set it up in one evening" appears in 9. Cut the 12 unproven claims, lead with the setup-time language your customers already use, and put your two real proof points — the 4.8 rating and the named-customer result — next to the claims they support instead of in a logo bar.
What you sell, who it's for, and the one thing the copy must make happen.
Exact phrases pulled from reviews, tickets, and calls — the words that already convert.
Features become outcomes, and every claim gets a number, name, or demonstration beside it.
Objections answered in-line, decoration deleted, and a single CTA left standing.
Exact phrases mined from reviews, tickets, and calls, with sources attached.
What the reader is escaping, ordered by intensity — the copy leads with the sharpest.
Every feature pushed through "which means that…" until it reaches money.
No claim ships without a number, a named customer, or a demonstration beside it.
The top three hesitations answered where they occur, not parked in an FAQ.
Every sentence moves the reader toward one CTA, or it's cut.