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The playbook Moonrank's Writer Agent uses to write landing pages as one argument — a hero that answers in five seconds, sections ordered by doubt, and a single CTA repeated.
Download the methodology, see how the agent sequences a page, or run it live inside the Writer Agent.
The Landing Page Copy skill is how Moonrank's Writer Agent builds a page that converts: continuing the traffic source's promise in the hero, ordering sections by the visitor's objections, placing proof beside the claims it supports, and repeating one CTA instead of offering four.
It's written as a SKILL.md, a plain-language instruction format that people and AI agents can both follow. Read it to rebuild an underperforming page, use its skim pass as a review ritual, or let the Writer Agent draft the full page section by section.
Downloading the playbook is free with a Moonrank account. Drafting pages against your live traffic and iterating on what converts is what the Writer Agent does.
“We send qualified paid traffic to our landing page and convert 0.9%. The product demos well — the page must be the problem.”
Your ads promise "set up in 15 minutes"; your hero says "The modern platform for revenue teams" — the visitor's first experience is a broken promise. Below it, the page opens with three feature sections before any proof, and offers 4 different CTAs. Rebuild: a hero that repeats the 15-minute promise with the CTA above the fold, sections reordered to answer the top objections from your sales calls, your 212 reviews quoted beside the claims they support, and one CTA repeated 3 times. Pages fixing exactly these faults typically move from under 1% to the 3–5% range.
What you sell, where the traffic comes from, and the one conversion action.
What it is, who it's for, what changes — continuing the source's promise, CTA above the fold.
The visitor's objections listed in order, each section answering the next one.
Evidence beside each claim, one action repeated, and a skim pass to verify the argument.
The headline continues the ad, email, or snippet that brought the click — same words.
What it is, who it's for, what changes — with the CTA visible before scrolling.
Sections sequenced by the visitor's objections, not by your feature list.
Testimonials, numbers, and logos beside the claims they support.
One action after the hero, mid-page, and at the end — no competing asks.
The headline-only read-through that proves the argument survives scanning.