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The playbook Moonrank's SEO Agent uses to rank a business in local search and the map pack — Google Business Profile, NAP consistency, location pages, and reviews, worked in the right order.
Download the methodology, see how the agent builds the per-location plan, or run it live inside the SEO Agent.
The Local SEO skill is how Moonrank's SEO Agent ranks a business where its customers actually search: the map pack and local results. It works the signals you control — profile completeness, citation consistency, real location pages, and review velocity — since you can't move your address.
It's written as a SKILL.md, a plain-language instruction format that people and AI agents can both follow. Read it to work your own locations, hand it to whoever manages your profiles, or let the SEO Agent run it end to end.
Downloading the playbook is free with a Moonrank account. Keeping it running — review responses, citation checks, monthly per-location tracking — is what the SEO Agent does so nobody has to remember.
“A competitor with a 3.9 rating outranks us in the map pack and we're at 4.7. How is that possible?”
Their profile is complete and yours isn't: your primary category is "Contractor" instead of "Roofing contractor", which caps you on every roofing query. Your phone number differs across 14 of 22 citations — an old tracking number never cleaned up. And they add 6 reviews a month to your 1; velocity beats your higher score. Fix the category today, correct the 14 citations, and start a one-tap review ask: those three moves cover most of the gap.
Plus your locations and review history, so the agent sees what Google sees.
Profile completeness, category choice, citation consistency, location pages, and review velocity.
Profile gaps in fix order, each bad citation with its correction, and a page verdict per location.
Review cadence, response tracking, and monthly rank, call, and direction data per location.
Primary and secondary categories, services, hours, photos, and attributes — every gap listed.
Every mention of your name, address, and phone found and reconciled, aggregators first.
Build, rewrite, or keep — one real page per location, never a city-swapped template.
A one-tap ask at the moment of satisfaction, and responses to every review within a week.
Chambers, sponsorships, press, and suppliers — prominence built from links Google trusts locally.
Rank, calls, direction requests, and clicks, monthly, so a stalling location gets diagnosed.