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The playbook Moonrank's SEO Agent uses to write meta descriptions that win the click — accurate, specific, matched to the query, and short enough to survive uncut.
Download the methodology, see how the agent writes and verifies each snippet, or run it live inside the SEO Agent.
The Meta Descriptions skill is how Moonrank's SEO Agent turns the snippet under your title into a working sales line: auditing what's missing, duplicated, or rewritten by Google, then writing a specific, query-matched pitch for each page that needs one.
It's written as a SKILL.md, a plain-language instruction format that people and AI agents can both follow. Read it to rewrite your own snippets, hand it to a copywriter as a brief, or let the SEO Agent audit and rewrite them page by page.
Downloading the playbook is free with a Moonrank account. Watching CTR, catching Google's rewrites, and refreshing the snippets that stop working is what the SEO Agent does continuously.
“We rank top 5 for most of our money queries but the clicks aren't there. What's wrong?”
Thirty-eight of your top 60 landing pages share the same templated description, and 14 more get rewritten by Google — a mismatch signal. Your comparison page ranks #3 with a 2.1% CTR where the position norm is 9%. Rewriting the 22 worst pages with query-matched, sub-155-character descriptions closes a gap worth roughly 1,800 clicks a month.
The URLs to work on and the query each one targets, with Search Console connected for CTR data.
The agent flags missing, duplicated, truncated descriptions — and the ones Google rewrites.
Each description leads with the query's language, adds a concrete fact, and fits the pixel limit.
Two weeks later it checks the live SERP; a rewrite means the copy gets another pass.
Missing, duplicated, truncated, and rewritten-by-Google snippets, per URL.
Pages whose click rate falls below the norm for their position.
Descriptions that open with the searcher's own words, where Google bolds them.
Every description written to survive the SERP uncut, not gambled on an ellipsis.
Vague claims replaced with a number, a timeframe, or a named outcome.
A follow-up check on whether Google kept your text or overrode it.