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The playbook Moonrank's Writer Agent uses to turn a price list into a pricing page — plans named by buyer, value anchored, and every checkout-blocking question answered on the page.
Download the methodology, see how the agent names and anchors plans, or run it live inside the Writer Agent.
The Pricing Page skill is how Moonrank's Writer Agent rewrites the page where buying decisions actually stall: naming each plan after the buyer it's for, anchoring the price against what it replaces, and answering the contract, limit, and cancellation questions right next to the buttons.
It's written as a SKILL.md, a plain-language instruction format that people and AI agents can both follow. Read it to rework your own pricing page, use it to brief a redesign, or let the Writer Agent draft the copy from your plans and your support inbox.
Downloading the playbook is free with a Moonrank account. Keeping the page in sync with your plans and the questions buyers actually ask is what the Writer Agent does.
“People hit our pricing page and bounce. Three plans, clear prices — what's missing?”
Your plans are named Starter, Pro, and Business, and the grid compares 31 features — 26 of them identical across plans. A visitor can't tell which plan is theirs, so they leave to think about it. The rewrite: name each plan by buyer, cut the grid to the 4 rows that differ, mark Pro as the default with one line of reasoning, and answer the two questions your support inbox gets weekly — seat definition and what happens at the usage limit — above the buttons.
Prices, what differs between plans, and the questions buyers ask before purchase.
Each plan becomes a person or company size, with a one-line "this is you if".
Each price lands against what it replaces; the feature grid shrinks to the rows that decide.
Limits, contract, cancellation, and seats answered in plain sentences next to the CTAs.
One buyer per plan, so a reader self-selects in a single pass.
What each price stands against — tools replaced, hours saved, agency avoided.
The 3–5 differences that change the choice; the full matrix behind a toggle.
The plan most buyers should take, with the one-line reason stated.
Contract, limits, cancellation, and seat definitions — on the page, not in a doc.
Trial versus talk-to-sales, labeled for the buyer each one serves.